It may well be an annoying cliché, but we’ve never met a woman who doesn’t love jewellery. The challenge is finding pieces that still feel like yours. Whether it’s the high street or the big-name luxury houses, so much of what’s out there ends up looking the same. And jewellery, of all things, should never feel ordinary.
With autumn creeping in, now’s the moment to rethink the accessories drawer. Coats are heavy, mornings darker, outfits leaning beige (and, arguably, quite dull), which is exactly when a new pair of hoops or a slim pavé ring can give your look (and confidence) some life again.
To make your accessories shopping spree a little easier, we’ve pulled together the brands worth knowing right now. They bring personality and polish, with craftsmanship that shows, but without the kind of price tags that make you wait a decade between purchases.
Types of jewellery you’ll actually see when you shop
Fashion / Costume Jewellery: Made from base metals, plastics, or plated materials, these pieces are inexpensive and trend-focused. They aren’t designed to last and are mostly about experimenting with style.
Semi-Fine Jewellery: Usually crafted from sterling silver, gold-filled, or gold-plated metals, sometimes with semi-precious stones. Semi-fine pieces are more durable than fashion jewellery and offer a noticeable step up in quality.
Demi-Fine Jewellery: Typically made from sterling silver with gold or rhodium plating, often featuring semi-precious stones. These pieces are designed for regular wear, with better materials and finishing than semi-fine jewellery.
Fine Jewellery: Made from solid precious metals like gold or platinum, set with genuine gemstones. Fine jewellery is long-lasting and valued for craftsmanship, durability, and intrinsic material worth.
Luxury / High Jewellery: Exceptional materials and craftsmanship, often bespoke or limited edition. High jewellery focuses on artistry, rarity, and technical precision rather than everyday wear.
The 7 unique jewellery brands worth knowing now
1. Gold Trip
Gold Trip is a London-based demi-fine jewellery label bringing luxury looks without the intimidating price tag. Since launching in 2021, the brand has made a name for itself with hallmarked 925 sterling silver designs, finished with 18ct gold, rhodium or rose-gold plating – durable enough for everyday wear but still polished and refined.
What sets Gold Trip apart is how it balances quality with accessibility. The pieces feel elevated yet approachable, with sustainability woven into the brand’s ethos through recyclable packaging and responsible production practices.
The aesthetic is clean and modern but never too serious. Collections play with natural stones like freshwater pearls and rose quartz, soft pastel enamel details, and just the right amount of cubic zirconia sparkle. It’s jewellery designed to layer — whether you’re into delicate huggies, bold hoops, or mixing metals.
These are the kind of pieces that make thoughtful gifts but also feel like the perfect self-treat, which explains why they’ve been gaining traction on platforms like Wolf & Badger. Standout favourites include their personalised birthstone and zodiac ranges, which combine sentiment with style in an effortlessly wearable way.
Visit Gold Trip.
2. Maudella
Maudella is a British jewellery brand with a dual personality – in the best way. Founder Jodie built it around two sides: Maude, the chic, timeless half, and Ella, the playful, statement-driven one.
That mix shows up clearly in the designs. There are modern heirloom-style hoops and pendants, but also delicate chains and huggies you can wear every day. Each piece is made from sterling silver with 18ct gold or white gold plating, so you get the finish of fine jewellery without the fine jewellery price tag. The brand also puts sustainability on the agenda, using recyclable packaging and planting a tree with every order.
What’s appealing about Maudella is that it never forces you to choose. You’ll find ripple-textured studs, bold hoops and chunky pendants alongside slim chains, dainty huggies and charms that layer easily.
Certain signatures run through the collections too: mother-of-pearl details, talisman motifs like hearts and evil eyes, and sculptural rings that add a modern edge without trying too hard.
3. Sif Jakobs
Sif Jakobs launched her brand in Copenhagen back in 2009, and it quickly stood out for being a little shinier than the average Scandi label. Jakobs trained as a goldsmith in Sweden but spent years living in Italy, and you can see both influences at play – the minimal shapes of the north softened by a love of glamour and drama.
Most of her designs are sterling silver plated in rhodium or 18-carat gold, and almost always finished with cubic zirconia. That sparkle has become a signature, whether it’s a subtle line of pavé or a full rainbow of stones.
The collections borrow their names from Italian cities – Verona, Belluno, Rimini – and there’s an architectural quality to a lot of the pieces. Hoops are oversized, rings are pavé-heavy, and pendants are designed to draw the light. It’s jewellery that is bold in scale but polished in finish, and sitting apart from the more stripped-back minimalism usually associated with Scandinavian labels.
Over the years the brand has spread internationally and even added watches to the line-up, but the style has stayed consistent: a recognisable pared-back and elegant minimalism.
4. Orelia
Founded in Brighton in 2008, Orelia is the Brighton-based brand known for pieces that strike the sweet spot between style and affordability. All the pieces are created in-house, with collections drawing on travel, vintage finds and seasonal trends. They are crafted in brass plated with 18k gold or silver, and often finished with pearls, crystals and semi-precious stones.
The brand has a knack for creating jewellery that feels current without being disposable: statement chunky hoops and charm necklaces alongside delicate chains, studs and initials you can wear every day. Their layering sets are now a signature, solving the styling question for anyone who doesn’t want to fuss over mixing lengths and textures.
Orelia’s latest Upper East Side collection, released for Autumn 2025, takes inspiration from vintage jewellery while keeping the brand’s accessible feel. The line features gold hoops and layered chains alongside semi-precious stones such as jade and tiger’s eye, with beaded necklaces adding colour and texture.
4. Uno de 50
Uno de 50 started in Madrid in the late ’90s with a pretty simple idea: jewellery that didn’t look like anyone else’s. At first, they only made 50 pieces of each design (hence the name) but what stuck was the attitude. Everything is still handmade in Spain, usually in silver-plated metal mixed with leather, crystals or stones, and the result is big, sculptural jewellery with a distinctive edge.
Where most demi-fine labels go dainty, Uno de 50 leans heavy. Think oversized rings, chunky bangles and weighty chain necklaces that are impossible to ignore. There are subtler pieces in the line-up if you want them, but the brand’s strength is in its statement designs – the kind of jewellery that does the talking.
Over the years the label has gone global, but it hasn’t really softened its style. Each collection reworks those same bold shapes in new ways, keeping the pieces fresh without losing what makes them recognisable. Prices typically range between £80 and £250, making it a step up from high street but still far below fine jewellery.
5. Edge of Ember x Lauren Murdoch-Smith
Edge of Ember is a London-designed jewellery brand that foregrounds sustainability: the pieces are made using recycled metals and ethically sourced stones. This year, they have worked with Vogue editor Lauren Murdoch-Smith on a capsule collection that focuses on everyday jewellery with longevity.
The idea was to create a set of pieces that could move easily between casual and more polished looks without feeling trend-led. The edit mixes solid-gold and 18k gold-plated designs, with highlights like diamond initial necklaces, sapphire huggies, engravable signet rings, curb chains and birthstone pendants. Prices range from around £45 for plated bracelets to over £700 for solid-gold investment pieces, with several items available as made-to-order or customisable.
Lauren Murdoch-Smith’s hand in the collection shows in the restraint: these are versatile staples, layering pieces and personalised details, which adds an editor’s eye to Edge of Ember’s sustainable ethos, making it sharper and more elegant.
6. ENAMEL Copenhagen
ENAMEL Copenhagen has been around since 2012 and built its name on exactly what it says: enamel. The Danish label works with sterling silver plated in 18-carat gold and often adds colour through hand-painted enamel details, alongside pearls and natural stones. It gives the pieces a recognisable twist without losing that clean Scandinavian look.
The collections balance simple everyday designs with playful accents. Fine chains and studs sit next to charms, bracelets and earrings with pops of colour, making the jewellery easy to stack or wear as a subtle highlight. The enamel is what stops it from blending into the endless stream of plain gold basics – a small touch that makes the pieces feel more individual.
ENAMEL also makes a point of using mostly recycled silver and keeping production on a considered scale. The brand has grown into international stockists across Europe but hasn’t drifted from its original idea: jewellery that’s light, wearable and playful.
7. YSSO
YSSO is a jewellery label created by mother-and-daughter duo Stalo and Alexia Karides. Both have roots in Greece and a background in archaeology and architecture, and that mix shows up clearly in the designs. Everything is made by hand in Athens workshops, giving the brand a foundation in traditional craft as well as modern design thinking.
The collection is built around bold shapes and textured finishes: oversized hoops, wraparound cuffs, sculptural bangles and cord necklaces with pendant details. Recycled metals play a role in production, with silver and gold plating used across many of the pieces. Bestsellers like the Baie Bangle, Dionysus Cuff and Amazon Hoops highlight YSSO’s interest in scale and structure without losing wearability.
What defines YSSO is the balance between statement and function. The jewellery has an artistic quality but is meant to be worn day to day, layered or styled solo. It’s a brand that uses heritage as inspiration but keeps the end result simple: striking, durable pieces that feel current and versatile.
See also the new Sherpa collection, our selection of sustainable sunglasses, and the best wool coats for winter.