Remember when matcha was the cool-girl drink a few years ago? It still is. But these days you’re not just drinking it from a coffee cup – it’s turning up in our favourite treats too, doughnuts included.
Bombolone Doughnuts, the Italian artisanal doughnut shop just off Trafalgar Square, has launched a limited-edition matcha bombolone in collaboration with Blendsmiths, the UK-based beverage brand that makes powdered hot drink blends.
It’s the doughnut shop’s first drinks-and-pastry crossover since opening on Whitcomb Street last year. The doughnut runs until 5 July, alongside a new matcha drinks menu at the same site.
So, what’s on the matcha menu?
There’s a new matcha doughnut in town, joining a line-up of popular flavours like pistachio and cheesecake, each made by hand from 4am daily at the Trafalgar Square site. Much like its siblings, the matcha doughnut is made using a brioche dough enriched with butter and egg.
It’s then filled to the brim and generously topped with Blendsmiths’ ceremonial-grade matcha and a white chocolate filling, sprinkled with matcha powder, and stamped with the infamous bright-orange chocolate disk with Bombolone’s logo. It costs £4.90 individually or £24 for a box of six.
We never thought Italian and Japanese flavours could work so well together, but this pairing is a match made in heaven. If the grassy, earthy taste of matcha isn’t usually your thing, you might be tempted by the tiramisu doughnut (yes, that’s a real thing) or one of the other flavours instead. But even self-proclaimed matcha sceptics could be won over here. The doughnut is generously filled, the cream is luxuriously rich and silky, and the matcha is surprisingly subtle, with just enough white chocolate to soften its distinctive flavour.
And what’s to drink?
FIVE new drinks accompany the launch:
- Hot matcha latte (£5.50)
- Iced matcha latte (£5.50)
- Iced mango iced matcha (£6.50)
- Iced strawberry matcha (£6.50)
- Iced banana cloud matcha (£6.50)
All made (act shocked!) with Blendsmiths matcha. Blendsmiths sells the same blend for home use, but we would totally recommended having one of the flavoured iced matcha drinks with your doughtnut. It’s divine, and just what the doctor ordered when it’s over 30 degrees celsius outside.
Sonia Pash, co-founder of Bombolone, said the partnership grew out of a shared approach to ingredients.
“We’ve always made things from scratch – the dough, the fillings, everything. When we met Blendsmiths and tasted their matcha, the idea came instantly. What if we put this inside a bombolone? We’ve always believed the best things happen when you care deeply about your ingredients. Blendsmiths share that obsession. Their ceremonial-grade matcha deserved more than a latte – and we knew exactly what to do with it.”
About Bombolone
Bombolone was founded in 2025 by couple Sonia and Paweł, who launched the café at 21 Whitcomb Street in Piccadilly with a menu inspired by their travels through Tuscany. It specialises in bombolone (unsurprisingly) – Italian brioche-style filled doughnuts – and each one is made fresh daily by bakers at their shop. Regular flavours include Pistachio Amore, Vanillissimo, and an apple-pie-inspired version with spiced apple, caramel and biscuit crunch. The café also runs its own coffee menu, using a house blend roasted by Moresso Coffee Roasters from Brazilian, Nicaraguan and Ethiopian beans, plus pistachio and salted caramel affogatos.
Despite the recent opening, it has become a fast-rising name in London’s food scene – even rated number 1 of 703 bakeries in London on Tripadvisor, with a 5.0 score from over 120 verified reviews. Bombolone says the shop spent six months perfecting its dough recipe before opening – and you can tell. We tried not just the matcha doughnuts but a few of their most popular ones, and they were all heavenly – generously filled, with a beautiful, rich dough that was perfectly moist and giving.
Beyond the doughnuts, the bakery also serves Italian brioche sandwiches, with fillings ranging from mozzarella to pastrami, and desserts (including a genius tiramisu in a takeaway glass cup).
The matcha bombolone and its accompanying drinks are available now at Bombolone Doughnuts, 21 Whitcomb Street, London WC2H 7HA, until 5 July.
Key details
Where: Bombolone Doughnuts, 21 Whitcomb Street, London WC2H 7HA
When: Until 5 July 2026
Price: £4.90 per doughnut, £24 for a box of six; £6.50 for the flavoured lattes, and £5.50 for the regular ones